We just launched a new site and motion piece for Lunchbox, a shopper engagement agency. Check out the site here.
KNI is proud to announce the Beta release of our first Facebook App, the Adobe Awesomizer™.
The App is designed to allow users to edit either a profile or desktop picture, adding filter effects, frames and borders, and even some pretty amusing decorations. Once Awesomized, the photos are then seamlessly deployed and shared within Facebook.
We’ll be making improvements to the app over the coming months, but, for now, enjoy defacing and/or enhancing yourself or your friends and loved ones with this sturdy Beta.
Get Awesomized here.
Whoah! KNI has been nominated for “Design Agency of the Year” over at the annual .net magazie awards. Get over there and vote for us … or someone else! Thanks .net!
We’ve been enjoying a lot of work for Venables this year. Having been working on a big Audi banner campaign, we also recently deployed a site for their client, Conoco Phillips. Check out the new conoco.com here.
Coming up: sites for 76 and a batch of mobile solutions for the whole family of Conoco sites.
We’re very honored (honoured?) to be featured in the 200th issue of the .net mag. It’s on sale now in the UK and should hit US newsstands soon (sold as Practical Web Design here in the States). Thanks .net!
We just launched fun little side project at fav4.org. Pick your favorite 4 sites, then set as your browser’s homepage. That’s it!
When Emerald Nuts decided to marry two members of their snack fleet, Emerald Nuts and Pop Secret Popcorn, they tasked GSP SF to come up with a campaign that could somehow nicely tie the two uniquely different products together.
Let’s see. How to marry these two together. Hmm. What could they do to really tie these two different snack foods together? Oh, right. Of course! A manically enthusiastic marine park trainer, who trains his “animals” by dispensing the snacks to them via hip-mounted snack holsters. Right. That makes sense. Hahah. When you’re pitching for the SuperBowl media-buy, anything goes, right? Play the spot here.
Once the spot started to take shape, GSP then pitched the client on a fun online component to house the campaign. And why not take the zaniness a few steps further, by having KNI design and develop a retro 8-bit arcade-game homage to seal the deal. Play the game: Awesome + Awesome = Awesomer.
Test your skills and see if you can knock someone off the high-score leader-board.
With a vast and rapidly growing proliferation of Cheetos-born curiosities out there on the internets, GSPSF knew it had become time to reign all of this disparately located content in and bring some aggregate order to the unbridled Cheetos armada.
The old cheetos.com had been an incredibly fun site, with some really great marketing content, but it was a flash-heavy, high-concept site that was a bit bulky and immense, code-wise, to keep pace with the volume of really great Cheetos-related material that was so rapidly mushrooming across the web.
With this in mind, GSP had pitched “Chester’s Feed” to the client. They naturally loved the idea of a new site that could easily and nimbly track and keep pace with Chester’s mushrooming world, a world increasingly inhabited by content that Chester didn’t even necessarily make or write himself. The days of completely caged and controlled content seemed outdated and he clearly needed an aggregate system that worked with the untamable new ways of the web.
At KNI, we don’t often have time to produce comps and detailed visual presentations for most of the RFPs that we receive. But when this RFP came in, it was such a great idea that GSP had pitched to the client, that we instantly, and without hesitation, decided to pull a mad dash, “stop, drop n’ roll” on it, whipping up a really nice series of boards and code demos to go along with our written proposal.
Not only did GSP love our presentation and award us the keys to a really great project, but the creative team was also nice enough to allow us to continue to play an extremely active and impassioned role in ongoing design duties during development.
Just one of those projects where you get immense satisfaction on all fronts. Thanks GSP! Thanks Chester! Thanks Cheetos!
— Edward Tufte (via Joshua Blankenship)
We’ve just deployed another site for GSPSF, for their client, Sprint. Using the same shell as the Sprint Android Site, this site allows users to compare monthly mobile packages and plans, and their respective features and costs. The logic of the Charts (and data they display therein) presented us with a pretty challenging set of problems to solve in Flash, especially knowing that data was likely to change and be updated over time. Like most projects, Planning and mapping the logic out on paper, beforehand, played a pivotal role in successfully developing the code, thereafter.
Guess you can say that this “Plans” site needed a good bit of planning. = )
One of the most consistent requests we received this year from our clients was the desire to add “sharing tools” to their sites. The ability to quickly share a site’s content with friends is not only a nice site addition, it is now essentially a necessity.
There is some very interesting data coming out now showing how visitors are using these services. As expected Twitter and Facebook are dominating the amount of traffic, but from there it gets a little interesting.
Twitter users click more..
According to ShareThis, while only 5% of the content-sharing activity happens on Twitter (compared to 33% on Facebook), Twitter users are more likely to click on shared links than Facebook users (see graph A).
This however doesn’t mean that Twitter users are more engaging – they have no other choice but to visit the shared page because the short URLs that they see inside the tweets rarely say anything about the destination. Facebook users, on the other hand, get to see image thumbnails and page excerpts in the share itself so they can better decide whether or not to visit the destination page.
..but Facebook users will spend more time
The other interesting part is that if a person lands on your site through Facebook, he will explore your site in greater detail than someone coming from Twitter. In numbers, a visitor from Twitter will check 1.66 pages on your site (average) while a Facebook user will spend more time checking out 2.76 pages.
See all the data, complete with some nice graphs.