KNI®

With a vast and rapidly growing proliferation of Cheetos-born curiosities out there on the internets, GSPSF knew it had become time to reign all of this disparately located content in and  bring some aggregate order to the unbridled Cheetos armada.

The old cheetos.com had been an incredibly fun site, with some really great marketing content, but it was a flash-heavy, high-concept site that was a bit bulky and immense, code-wise, to keep pace with the volume of really great Cheetos-related material that was so rapidly mushrooming across the web.

With this in mind, GSP had pitched “Chester’s Feed” to the client.  They naturally loved the idea of a new site that could easily and nimbly track and keep pace with Chester’s mushrooming world, a world increasingly inhabited by content that Chester didn’t even necessarily make or write himself.  The days of completely caged and controlled content seemed outdated and he clearly needed an aggregate system that worked with the untamable new ways of the web.

At KNI, we don’t often have time to produce comps and detailed visual presentations for most of the RFPs that we receive.  But when this RFP came in, it was such a great idea that GSP had pitched to the client, that we instantly, and without hesitation, decided to pull a mad dash, “stop, drop n’ roll” on it, whipping up a really nice series of boards and code demos to go along with our written proposal.

Not only did GSP love our presentation and award us the keys to a really great project, but the creative team was also nice enough to allow us to continue to play an extremely active and impassioned role in ongoing design duties during development.

Just one of those projects where you get immense satisfaction on all fronts.  Thanks GSP! Thanks Chester!  Thanks Cheetos!