When Emerald Nuts decided to marry two members of their snack fleet, Emerald Nuts and Pop Secret Popcorn, they tasked GSP SF to come up with a campaign that could somehow nicely tie the two uniquely different products together.
Let’s see. How to marry these two together. Hmm. What could they do to really tie these two different snack foods together? Oh, right. Of course! A manically enthusiastic marine park trainer, who trains his “animals” by dispensing the snacks to them via hip-mounted snack holsters. Right. That makes sense. Hahah. When you’re pitching for the SuperBowl media-buy, anything goes, right? Play the spot here.
Once the spot started to take shape, GSP then pitched the client on a fun online component to house the campaign. And why not take the zaniness a few steps further, by having KNI design and develop a retro 8-bit arcade-game homage to seal the deal. Play the game: Awesome + Awesome = Awesomer.
Test your skills and see if you can knock someone off the high-score leader-board.
