Anyone who knows this business well knows banner ads are sort of a dirty little secret, even amongst some of the most austere and high-brow shops. The fact is, banner projects are like an ever flowing faucet that never seems to slow up to more than a steady trickle, even in the so-called “down-times.” And, more often than not, the faucet is an unstoppable torrent. From time to time, we admit, even KNI has drunk from this mighty, if sometimes scorned wellspring. The truth of the matter is, banner work is a concise, finite engagement, with a clearly defined beginning and an end, and, on occasion, they can offer up a fair bit of creative satisfaction, when you ship them off to traffic on time and on-budget. Here’s a little confessional smattering of banners KNI has produced for GSP and Publicis, over the last year or so. Ok. There. We admitted it. WE do BANNERS. That wasn’t so bad, was it?
