KNI spent the better part of ’08 working on a complete redesign and re-engineering of the Hyundaiusa.com website. Near the end of the project, the agency who’d retained us, GSP, actually parted ways with their client, Hyundai, leaving the fate of the project hanging in the balance. We had everything at around 90% complete, when we handed over all code and assets to Hyundai, unsure what fate would ever befall all the work we’d done. We’d check the URL periodically, curious to see if anything would ever launch. Then, about 6 or 7 months later, most of us ceased checking it and pretty much gave up hope that anything would ever launch, or at least anything that bore even a remote resemblance to what we’d worked on.
To our utter surprise, nearly a year later, in December of 09, a semblance of the code and the layouts we handed over finally launched! Many things changed, of course, and the launch was not without a significant amount of visual and functional degradation. It was a fairly typical case of Frankencode and Frankenlayout that often seems inevitable when one group hands off a project to another. Many of these degradations were naturally a disappointment to us. That said, it’s nice to see SOMETHING finally come out of all the work we put into the project.
View a video of the “before”.
Posted November 19, 2009 by kurtnoble
Anyone who knows this business well knows banner ads are sort of a dirty little secret, even amongst some of the most austere and high-brow shops. The fact is, banner projects are like an ever flowing faucet that never seems to slow up to more than a steady trickle, even in the so-called “down-times.” And, more often than not, the faucet is an unstoppable torrent. From time to time, we admit, even KNI has drunk from this mighty, if sometimes scorned wellspring. The truth of the matter is, banner work is a concise, finite engagement, with a clearly defined beginning and an end, and, on occasion, they can offer up a fair bit of creative satisfaction, when you ship them off to traffic on time and on-budget. Here’s a little confessional smattering of banners KNI has produced for GSP and Publicis, over the last year or so. Ok. There. We admitted it. WE do BANNERS. That wasn’t so bad, was it?
Sprint Android
Posted October 31, 2009 by dbox
We’ve launched a new flash site / motion piece for the launch of Android on Sprint. (Phase 1)
View: live site→ or in the portfolio→
