When Emerald Nuts decided to marry two members of their snack fleet, Emerald Nuts and Pop Secret Popcorn, they tasked GSP SF to come up with a campaign that could somehow nicely tie the two uniquely different products together.
Let’s see. How to marry these two together. Hmm. What could they do to really tie these two different snack foods together? Oh, right. Of course! A manically enthusiastic marine park trainer, who trains his “animals” by dispensing the snacks to them via hip-mounted snack holsters. Right. That makes sense. Hahah. When you’re pitching for the SuperBowl media-buy, anything goes, right? Play the spot here.
Once the spot started to take shape, GSP then pitched the client on a fun online component to house the campaign. And why not take the zaniness a few steps further, by having KNI design and develop a retro 8-bit arcade-game homage to seal the deal. Play the game: Awesome + Awesome = Awesomer.
Test your skills and see if you can knock someone off the high-score leader-board.
Posted January 27, 2010 by dbox
With a vast and rapidly growing proliferation of Cheetos-born curiosities out there on the internets, GSPSF knew it had become time to reign all of this disparately located content in and bring some aggregate order to the unbridled Cheetos armada.
The old cheetos.com had been an incredibly fun site, with some really great marketing content, but it was a flash-heavy, high-concept site that was a bit bulky and immense, code-wise, to keep pace with the volume of really great Cheetos-related material that was so rapidly mushrooming across the web.
With this in mind, GSP had pitched “Chester’s Feed” to the client. They naturally loved the idea of a new site that could easily and nimbly track and keep pace with Chester’s mushrooming world, a world increasingly inhabited by content that Chester didn’t even necessarily make or write himself. The days of completely caged and controlled content seemed outdated and he clearly needed an aggregate system that worked with the untamable new ways of the web.
At KNI, we don’t often have time to produce comps and detailed visual presentations for most of the RFPs that we receive. But when this RFP came in, it was such a great idea that GSP had pitched to the client, that we instantly, and without hesitation, decided to pull a mad dash, “stop, drop n’ roll” on it, whipping up a really nice series of boards and code demos to go along with our written proposal.
Not only did GSP love our presentation and award us the keys to a really great project, but the creative team was also nice enough to allow us to continue to play an extremely active and impassioned role in ongoing design duties during development.
Just one of those projects where you get immense satisfaction on all fronts. Thanks GSP! Thanks Chester! Thanks Cheetos!
Sprint Plans
Posted January 5, 2010 by kurtnoble
We’ve just deployed another site for GSPSF, for their client, Sprint. Using the same shell as the Sprint Android Site, this site allows users to compare monthly mobile packages and plans, and their respective features and costs. The logic of the Charts (and data they display therein) presented us with a pretty challenging set of problems to solve in Flash, especially knowing that data was likely to change and be updated over time. Like most projects, Planning and mapping the logic out on paper, beforehand, played a pivotal role in successfully developing the code, thereafter.
Guess you can say that this “Plans” site needed a good bit of planning. = )
